Digital Marrow

 

The Anatomy of a Perfect Marketing Dashboard [Infographic]

Marketing-dashboard-infographic
Do you have a good marketing dashboard in place?

Your marketing campaigns and programs generate a huge amount of data, and dashboards are perhaps the best way to visualize, understand, and provide insight into their performance.

In order to create the perfect marketing dashboard, you need to determine the right number of metrics to best understand what is really going on with your data. Doing so will quickly provide relevant information so that marketing goals are kept in view and businesses can take action making better educated decisions.

Source: Marketo.

Posted January 9, 2012
 

from my Strategy Notebook: KPIs

#comeonman: you gotta have KPIs! It’s pretty simple: without insightful performance indicators and other metrics, you cannot evaluate performance; you cannot measure and enhance ROI; you cannot assess and course correct.

The above is a snapshot of our KPIs. Soon, we’ll review and refine our KPIs to ensure we’re still monitoring the right performance indicators — based on the insight gained and value of metrics as determined by our business goals.


@rtrentthompson

Filed under  //   KPI   ROI   data analytics   metrics  
Posted January 2, 2012
 

from my Strategy Notebook: Enhanced Search

Google, Yahoo and Bing are delivering real-time search results. To be there when the consumer is ready, we developed a precision-tuned, narrow-focused, relevant (language of the customer), and integrated SEO/SEM/SMO program to make sure our target audience, whether through paid or organic search, find us at the top of their search results.

@rtrentthompson

Filed under  //   AdWords   PPC   SEO   SMO   organic search   paid search  
Posted December 30, 2011
 

from my Strategy Notebook: Multichannel Marketing

Creating product demand, generating leads, and converting to sales is our end. As our means, we developed an integrated, multichannel marketing strategy that leverages the power of social media, key influencers, Web site, broadcast, print, email, video, direct mail, outdoor, paid/organic search, and PR to create product demand on a national level; and we created a robust set of co-branded marketing tools and local target marketing strategies for our North American distributors.

@rtrentthompson

Filed under  //   digital marketing   local target marketing   marketing strategy  
Posted December 30, 2011
 

The Essence of Agile Collaboration

 

This is what I commonly refer to as having the ability "to build the airplane while in flight." Stefon’s insight and practice of collaboration, teamwork, and agility applies to both, building lasting and durable personal relationships, and sustaining successful and effective leadership.

@rtrentthompson

Filed under  //   collaboration   teamwork  
Posted December 22, 2011
 

Are you listening to the voice of your customer?

Listen

What are their experiences with your brand? What are their expectations for your products or services? What are their needs? What’s most important to them? Why aren’t they satisfied? What are you doing right? Why do they purchase your products or services over that of your competitors? What terms and phrases do they use and search on—the language of your customer?  

What can you gain by continuously listening to the voice of your customer? Incredible insight from your customer’s perspective. You’ll be able to identify what needs are not being met as well as begin taking steps to improve customer perceptions and experiences with your brand.

@rtrentthompson

Posted December 20, 2011
 

Zeitgeist 2011: How the World Searched

Picture_1

Zeitgeist took a look at the biggest events, news, and people who shaped this year. They analyzed the billions of queries that were typed into Google over the year to give you a glimpse of 2011 as seen through the lenses of Google searches.

See How the World Searched in 2011

 

@rtrentthompson

Posted December 18, 2011